What is the business strategy? (first term)

When it comes to strategy, people tend to relate to the mission, vision of the business. Actually not so. The mission and vision of the business, although always be included as part of the strategy, but it does not provide a clear direction for the operation of the business.

The strategy is the creation of a unique position and value through the deployment of a system of different activities with what competitors perform. So a strategy of how to help enterprises build such a position in the market?

The elements of business strategy

A business strategy must have four elements: strategic objectives, scope strategy, competitive advantage and strategic activities and core competencies. Four factors requires a consistent and fit together.

Strategic Objectives

A strategy should begin by identifying the expected result that the business strategy is established to implement them. The strategic goal will serve to guide the operation of enterprises in a number of years.

Need to distinguish between strategic objectives with the mission, vision of the business. In fact, many companies tend to confuse objectives with corporate mission. The mission of the enterprise indicates the purpose or reason for being in the business so generalization is often high. Conversely, strategic objectives to ensure specific, quantitative and clear deadline.

The choice of what goals have great impact to the business. A business is profitable option strategic objectives will focus on serving the customer groups or market segments with high profit products with high added value or performance costs exceed costs excel. In contrast, the selection of target growth may lead firms to diversify product lines to attract more customers in different market segments.

The most important goal oriented business strategy to be profitable and sustainable. The strategic objective is usually measured by the rate of return on investment (ROI), but can also be measured by the rate of return on equity (ROE) or rate of return on assets (ROA). Enterprises can also take other objectives such as growth strategy, market share, quality, customer value ... The choice depends on the target industries and stages of development of each enterprise, but However now be very careful in selecting targets growth and value stocks or annual accounting profit making strategic objectives because it can lead now go towards sustainable development.

Scope strategy

An effective business strategy is not focused on satisfying all the needs of all market segments because if doing so now will be distributed resources and efforts. Therefore, enterprises need to set limits on customers, products, geographic area or industry value chain in order to have the focus and the best satisfy customer needs - it's strategic scope. The scope of the strategy does not necessarily describe exactly what to do, but now need to define and transfer staff will not do anything now. For example, a bank does not define credit to business customers found that volatile as steel, fertilizer. This is necessary so that middle managers do not spend too much time on the project which will then be dismissed because they did not fit the strategy.

Businesses can choose to focus on one or a few to meet the needs of many customers as:

- Focusing on the multiple needs of a small number of customers as in the case of Phuoc An offer many different products (shirts, trousers, ca-ra-beveled, suitcases, shoes ...) for business customers workers, workplaces with high incomes.

- Enterprises can also choose to focus on the needs of many customers in a narrow market sector.

The selection of the range should be based on the principles of market demand and now really really knowledgeable and able to meet the demand. Enterprises also need to avoid confrontation with the strongest competitors or are responsive to the needs of the customer.

The basic business skills

Communicate effectively

Communicating is a very broad term. I do not mean the rhetorical skills to convince here, what I mean is the ability to speak clearly, fluently. You can also use the ability of your body language so long as what you say is most easily understood.

Ability to listen

Along with conveying a professional sales person know when to stop to listen. The sales professional will never interrupt others when they are speaking, because to do so they will not be able to identify the expectations of the audience they are trying to convey

Set intelligent questions

Salespeople often curious to know the needs and aspirations of people actually buying is, so they need to put these questions lead to answers. Asking questions is a natural skills of the sales because they are always eager to find a solution to your problem

The problem-solving

One other sales skills is the desire and ability to solve problems. A sales professional who wants to solve the problem. The ability to focus on the question of the buyer problem is and give useful advice to solve this problem based on the product or service they sell, how to benefit both the qu the two sides.

The proposal and the end

A successful sales person will do all the sales from start to finish. They never need anyone to tell them at one time or another need to do more than anyone else because they understand that if they do not they will not make a penny. They have persevered since the beginning to the end. They always cogang achieve their goals even the smallest target.

Photos confident, dynamic

The thought that they could do what they set out to be common sense in those sales. They do not cower in the meeting or talking to other people, they are always trying to find something new. They rarely allow negative things about yourself affects what they're trying to do because they know who they are and what they can do.

Measles errors and thoughtful

The most professional sellers usually are very courteous and bug thread. You may not realize this, but courteous, measles error is a way for you to express politeness, respect for others. People are often attracted by the polite with her and this is the foundation to build relationships with other people ... including buyer.

There are persuasive natural

One other skills also visible in the sales professional that is very convincing them or they know how to get what they want. They focus on what they want and they are loyal to that direction until they reach the target. They almost never abandoned or resigned.

Man of integrity

Honesty in sales is very important, however, this skill can not be trained. A sales professional integrity is indispensable if not sooner or later they will lose customers that they had to take a lot of effort to get it. The fact proves that customers have been very difficult to lose customers, but it is very easy.

-> Become a salesperson is not the result of a fortunate accident. Success is the result of the effort, passion and skills to integrate the sales. So equip yourself with the knowledge you need to conquer your customers today.

5 Leadership Lessons will not be learned in business school

Forget "vision", "passion" or other theoretical in the business, this is the best practice to share the author's experience of his leadership.
I sat in the classroom. The professor said about the characteristics of a great leader. I certainly can not object to his list: passion, vision, dedication, inspiration, responsible, ... That's a very important point, but it's hard to remember and more is applied in practice.
"Let's inspire members of the group" is great advice, but how to implement it?
I realize that most of what I know about leadership not from schools or workshops.
1) The information easy to easy to go, but pride is forever
Facts and figures, charts, tables or results, ... very useful in the interpretation of logic and reasoning, they will quickly be forgotten.
However, if you make employees feel foolish or lose face before others, he will never forget it.
One of my employees express their opinions in meetings, and I instinctively countered sarcastically. (For a long time, I like a sniper people with sarcastic comments because I always think it is witty.) Everyone laughed, except him.
Since then, our relationship changed completely. I apologized right away and then back again to apologize, but things were then.
Use double your time for data and logic to think about the feelings of your employees. Fix bug of information or data is easy, but to overcome the damage you caused to the employee's self-esteem, whether intentionally or unintentionally, is almost impossible.
2) Presentation alone will never give out these great ideas
These presentations are a great way to share information and complexity. But it's really bad when used to share creative ideas.
After almost hear a presentation about the Sig Sigma, and I cut them and say, "Let's share ideas." Some people will say, "Ah, well, we will discuss the data, technical analysis and their conclusions ...". But most people do not care and really and I can not blame them.
These great ideas can only in a few small words, and your staff have the idea, let them share. All you need to do is listen to them carefully and absorb the wonderful idea.
3) "The penalty voluntary" kill line creative ideas
The best employees will often have the best ideas. And nature is responsible for implementing the idea will be delivered to the given idea. Moreover, if the person is a good employee, you will always want to assign responsibility for him because it ensures the work will be completed.
Of course, good staff who have worked hard with intensity, so when assigned to them each time they offered would be able to stop their flow of ideas.
As an excellent staff explained to me: "I finally realized that to stop giving him the idea, because every time, he assigned me one more new responsibilities." It's like a "voluntary punishment". Sometimes employees are willing to implement their ideas out, but other times not so.
So how to know their answer?
Ask for it!
4) To share the positive results will lead to a negative
I once said about changing paper vacuum system will improve air quality in the factory how, but I have a true bypass, which will lead to a number of staff will look like Maybe they just roll into a tub filled with wheat to plant each day.
Never ignore the negative issues, talk openly about the downside, especially when it affects the left side directly to the employee. Demonstrate that you understand the best thing and the worst that can happen, and it will affect how your team.
When you are comfortable discussing the potential negative issues, staff will not only respect you more, but usually will work harder to ensure that the underlying problem does not occur.
5) Listen to the people instead of listening to the number
Once, I made shift rotation for 2 group of about 30 employees because I know that it will help improve productivity by 10%. I also know that most of them hate the rotation because they have told me that. But I hold the company and I understand the great leaders willing tough decisions and do whatever possible to achieve the goal.
But it turns out I was totally wrong. Of course, the rotating shift work. But it has ruined the lives of a family of employees. Finally I had to change this stupid thinking and moving people on the right shift old. We have to find other ways to improve productivity.
Sometimes a decision should not be based solely on analysis, logic or reasoning by which decisions are made by humans.
If the employee does not agree with you, but why not ask questions just to protect their own opinions. Ask to learn. You know what the staff does not know, and they know what you do not - only when you listen to what they say.

12 business skills, 12 keys you need to master to be successful

Developing a small business into a successful business requires much more than just passion. Unfortunately, the facts have proved it. There are more than half of new businesses fail mainly because entrepreneurs can not turn their passion into practical business skills.
Operating a small business requires you to become a versatile individual. So, soon learned skills you already have and what skills need to learn very important. Here are the essential soft skills that you need to learn or complement your business.
1. Skills Trust:
Trustee relating to the allocation of responsibility for people to accomplishing. Ideally you want to achieve is when your employees can perform all daily operations of your business. Trust an effective way to help achieve a balance between effective management and efficient completion of the work of the people. The key factor is to know how to make your business work for you, rather than you working for your business.
2. Communication skills
Communication is an important part of life and is present in all circumstances. When you think about it, you will notice that almost all of what you are required to improve communication. In particular, to achieve efficiency in business, you need to communicate better. The key is to know how to effectively connect your vision with passion and their beliefs
3. Negotiation Skills
Most people are negotiated informally in everyday life without realizing it. Those talks are informal skills can learn through experience and practice. The person or participate in negotiations tend ingenious, sharper who rarely talks (both official and unofficial). The experience should know what to say, when should and should not say, and when to make concessions or concessions. The key here is to know how to develop a win-win negotiations for all parties involved, but at the same time you still have to determine to achieve the best results for you.
4. Strategic Planning
Strategic planning is a very important activity in the business. It is the process of determining your company's strategy or direction and decide on the allocation of funds and personnel. The key here is to know how to expected performance of your company in the future 3 to 5 years with a detailed business plan.
5. Leadership
Leadership is an important management skills, demonstrating the ability to promote a group of people working towards a common goal. It is also reflected in the ability to take responsibility, and promote group formation. The key here is to know how to create relationships and long-term effects with prospects, customers, suppliers, employees and investors.
6. Team Building Skills
Building skills and teamwork are essential in the modern workplace today. Everyone in the group was able to create better solutions and more efficient as an individual to work independently. The key here is to know how to build groups of employees, partners, consultants and investors group can help you take your business to new heights.
7. analytical skills
Current work environment is becoming more technologically advanced and more complex. With the rapid development of such technologies, the need for critical thinking and higher. Analytical thinking is the ability to access the business situation of your company in an objective way to decide where you will in the future and what to do to close the gap between current and future growth. The key here is to know how to collect, review and evaluate the data needed to build the argument convincing.
8. Sales and marketing skills

Soft Skills Training in Business

Formed by the method, sales and marketing policies - from pricing, advertising to sales techniques - are essential in the development of your business. The ability to analyze competitive, market and industry trends play an important role in the development of your marketing strategy. The key here is to know how to manipulate and transmit the messages appealing to the target audience, thereby creating new business, build profitable revenue streams.
9. General Management Skills
Management includes guiding and controlling a group of individuals that work together to achieve goals. Management includes implementing and directing human resources, financial resources and technology resources. The key is how to develop a system to perform work that can manage daily activities, care stakeholders and support business growth.
10. Skills cash flow management
Cash flow is often said that the concerns of small and medium enterprises. According to the most simple way, the cash flow is the flow of money into and out of business. Cash flow is the decisive factor in the development of enterprises, the leading index shows the health of the business. The impact of cash flow is real, immediate, and if mismanaged will not be acceptable. The key is knowing how to coordinate, protect and control the flow of money.
11. Financial Management Skills
The financial operation is the application of a set of techniques that individuals and businesses use to manage their money, especially the difference between income and expenditure and the risk of the account their investment. Demand for regular budget and financial statements are the most important. The key here is how to interpret and analyze your financial statements, to determine the factors that negatively affect your profits.
12. Time Management Skills
Time management is a set of ordinary skill to be able to help you use your time most efficient and productive. Time management skills are very important to master. This skill will help you gain a lot of benefits and use your time wisely. The key is knowing how to manage time effectively and focus on activities to bring the highest value for your business.

Start-up and maintenance

There are many businesses ignore the important factors leading to success in business as a clear strategy, abundant human resources, organizational capabilities now. And the result is a booming business not to be, but even business owners still do not understand why.

Of the hundreds of thousands of new businesses established each year, many businesses never been booming. There are many other businesses, after the initial success last lightning can only maintain a moderately active.

From idea ...

Of the hundreds of thousands of new businesses established each year, many businesses never been booming. There are many other businesses, after the initial success last lightning can only maintain a moderately active.

Why is it happening so sad state? Entrepreneurship - the natural inclination to act - often ignore the essential elements to success in business.

These factors include: a clear strategy, a real human resource capacity, plus the ability to organize enterprises to fit promote operational efficiency has not thwarted the initiative of staff .

Also, never have two now go the same route. Thus the entrepreneur can not expect the successful formula available to make choices concerning their business. A right decision now could become a disaster when applied to other businesses.

How to paint a successful path for your business? Bhide authors suggested that you should ask yourself the following questions:

What is my purpose?

Consider the goals you set for your company: Do you want to achieve rapid growth? Or an opportunity to test the new technology? Or accumulation of capital through the sale of the company is to make food?

How to achieve that goal?

Your strategy is effective? In the strategy has indicated that the company will do and will not do anything? Is it big enough to make a profit and growth is not fast enough?

I can do that?

You have no power suit? There were not enough funds?

The ability to improvise according to market conditions is essential for businesses to get far. The successful entrepreneur always ask yourself the tough questions about their own goals and whether the current progress of their work can help them achieve those goals are not.

... To reality

Let's take a closer look three questions Bhide

What is my purpose?

To clearly define the goals you set for your company, understand the following:

Yourself what you want from your business: A place nourish and nurture talent? Enjoying an active lifestyle, many changes? The existence of a permanent economic institutions represent your values? Or do you want to earn quick profits, just overnight?

Type of business, your company needs: For example, if you want to later sell the company, you have to build a sustainable business, which is now capable of renewing themselves through the world system constantly changing technology, for both employees and customers. And you'll need a large enough company can support investment in infrastructure, so that you are hands free to do other things.

balanceMuc the risk of you: for example, determined to build a sustainable business that is a risky bet in the long term - that is to trust the inexperienced staff, themselves to ensure repayment of debt and accept the success does not appear immediately. The goals you set out whether there is worthy tradeoff with the risk it?

How do I achieve that goal?

The success of this strategy should set out:

There is a clear mandate: planning policies, access to geographic, capacity and decision-making processes of the enterprise clearly to all employees, investors and customers know.

Generate sufficient earnings and consistent growth: Make sure that your strategy will bring business results as desired. For example, only after a thorough evaluation through effective strategies orders via e-mail (which generate less profit because faces stiff competition) and the retailer, the mode work at home for female employees during maternity leave (Mothers Work) can put in place in the company.

Serving companies in the long run: First, to estimate the market saturation in the future, predicting environment increasingly fierce competition and changes in technology breakthroughs, and then to ensure that Your strategy covered all these fluctuations.

Achieve consistent growth: Please set a target of achieving a growth rate that has attracted customers and the investment has not caused too much stress for you and your employees.

I have achieved the goals that?

A great strategy will become useless if you can not turn it into reality. To do this, you must have:

Adequate resources: Be added to the staff of the company employees have the skills, knowledge and values ​​needed to implement your strategy, forming an attractive staff both customers and capital investment.

Appropriate infrastructure: Establish a system of organization necessary to implement your strategy.

For example, suppose you want to start a business thrive on geographical network, quickly grew to eventually sell shares to the public. In this case, you will have to invest heavily to develop mechanisms for decentralized, specialized job roles, prediction and control of resources from investment funds and maintain financial performance .

The flexibility of the role: To develop business, the role of the site you need to turn yourself from the "real work" to "instruct others to do", to produce results as expected want and manage the work environment.

7 questions to build effective business strategy

According to GS. Robert Simons business administration from Harvard Business School, a successful business strategy that is not always the right answer is sometimes said that poses the right questions.

The book 7 Question recent Strategic professor Robert Simons, explains how managers make wise choices by posing these questions.

- Make simple questions to help teams focus on business issues instead focus attention on the information distracting, causing unclear thinking.

- A successful business strategy requires face-to-face debate that managers can create favorable conditions by making the right questions.

- Each question is given in the book of Simons is a topic or a specific process that managers are required to know to implement a successful strategy. Top of Form

1. Who are your main customers?

The first question - the key of any successful strategy lies in the choice of allocating resources to clients. The ongoing competition for resources needs of the business units, supporting organizations and external partners require managers to have a method for evaluating the selected resource allocation is optimal.

Therefore, for any business establishment does critical decisions and the hardest is still determined for those serving or who you are trying to provide the product or service is. Obviously, they have identified major customers, you can focus all your resources to meet the needs of customers and can be reduced to the minimum amount of resources reserved for the Other subjects. This will bring success through competitive advantage.

Faced with a difficult choice for the customer, you will easily accept that your self-serving multiple customers. This is one of the main reasons your company does not operate efficiently. If you repeatedly fail, they may reason is that your competitors have clearly defined audience that is mainly aimed to allocate resources to meet the very specific needs of them, while you are not.

2. The core values ​​prioritizing shareholders, employees or customers?

Along with the identification of major customers, you also need to define the basic values ​​which will specify the objects shareholders, employees and customers, who will be given priority over anyone. Set the value here is not simply a list of acts or behavior that are expected to determine the benefits of the most important one to consider, compromise.

Prioritize the core values ​​should be positioned in strategic pillars of your business. For some companies, the interests of shareholders are the most important, but with other companies, the employees are eligible for priority, or it may be customers. No preference is right or wrong here, but the preferences object to essential. For example, the giant pharmaceutical company Merck lose 20 billion in revenue when the decision to withdraw Vioxx from the market while still marketing Pfizer Celebrex. (Both Vioxx and Celebrex are well-known analgesic products in the US, but the side effects affecting the heart)

3. The most important goal you pursue what?

Once you have a solid foundation in hand, you have a reasonable allocation of resources, and provide appropriate guidance for the difficult decision, it was time for all of your employees focused on work forthcoming.

3rd question is: target job that you put out is what? This question requires you to set the right goals, determine accountability and oversight work. Business results are not as expected if the target job that you focus on the irrational, or monitoring measures are not effective.

You need to ensure that managers are going in the right direction, by choosing several different targets can point out the difference between success and failure as planned.

4. The boundary map out your strategy be?

Each strategy contains within it a risk that the actions of an Individual is able to make your business deviated intended journey. Eliminate the risk is not an easy job. And we will see, the solution here is to point out the limits and boundaries clear.

Risk control strategy is the 4th job that you do. These limits ensure that strategic initiatives in the railway staff that you have designated for your business, and the limited strategy will also help you avoid the missteps led to collapse drop as energy giant Enron finance companies Fannie Mae, Lehman Brothers.

5. How to promote creativity?

Once you are sure that you are putting the right business objectives and risk control, it's time to perform the task: promoting innovation and renewal. This is a vital task for any other business establishments. If you ever do not innovate, improve products or services, you can not survive. No other company exception.

But to continuous innovation, improvement is not simple. People often have the habit of making them live comfortably, they stick with what they know and refuse to use them to change their lifestyle.

To be able to change the inertia, conservative people, you had to pull them out of the ring to adapt and promote their innovation. There are several methods that you can use to stimulate creativity, and to ensure that all people are thinking and acting like those who always desire to win.

6. Do your employees have committed to help each other?

For most companies, the principles set out that people should help each other to achieve the common goal is very important, especially when you ask them to innovate. However, there are exceptions, some organizations can and should be based on self-interest, which means that every person working for the benefit of themselves.

Although not given discuss, consider, but in any organization, the choice is committed to helping each other or to pursue self-interest are shown very clearly. If you've never publicly mentioned this option or just that it was the intention of you are increasing the possibility of failure in their business strategy.

Construction is committed to helping each other is the 6th mission of the management and measures to encourage and foster this commitment.

7. Calculate the uncertainty of the business strategy be?

Although current business strategy of how well you have, it can not effectively forever. Now prevalent at the time thinking, customer preferences change, the competitors are launching new products, while technology is also constantly innovate but you can not expect them to.

And finally there is the task of adapting to change. Obviously, to be able to survive, adapt to new situations is essential, but also extremely difficult. When everything around us is constantly changing, employees often do not know where to look or how to respond to those changes.

People will look at what their bosses look at, so first manager mindful of strategic uncertainty, willing to adapt to change, from which employees can find find their way.

Many companies have been very successful thanks to rapidly adapt to new circumstances. As pharmaceutical company Johnson & Johnson, has used many different methods to search for information, new ideas to market changes.

Business secrets and methods of protection

Business secrets: Trade secrets (also known as a trade secret) information is obtained from financial investments, intellectual, undisclosed and potentially used in business .

As defined by the Law on Intellectual Property, the information is considered confidential business must meet the following conditions:

- There is a common understanding;

- Ability to apply in business and when used will give the holder the information advantage over those who do not hold or use it;

- Being the owner of the security measures necessary to undisclosed and not easily accessible

For example, the recipe called mini puzzle Coca Cola is a trade secret of Coca Cola. Only a few companies know this formula; and it is kept in a secret bank vault in Atlanta, Georgia; who knows this secret recipe signed nondisclosure. Because the decision to keep it secret formula instead of being signed patented, so far, Coca Cola is still the only enterprise can produce special drinks are popular worldwide. If this formula is patented (only protected up to 20 years, then will become the common property of humanity), all components and processing stages Coca Cola will be disclosed , and the whole world can produce Coca Cola.

Business secrets may be related to different types of information, such as engineering and science (production formula, structural engineering, computer code, test data ...); Commercial (list of suppliers and customers, marketing strategies, advertising and business, results of market research, sales methods ...); financial (internal price structure, price list ...); negative information (deadlock in research, technical solutions have been withdrawn ...) ....

Also under the provisions of intellectual property law, the following confidential information is not protected by trade secret meaning as personal secrets, such as marital status, personal assets, confidential management state secrets defense, security, and other confidential information relating to the business.

Industrial property rights to business secrets are established on the basis of a legally trade secrets and confidential conduct of such business secrets;

Today, the protection of business enterprises are very interested by many factors. In particular, the level of competition in the increasingly fierce market competition should definitely did not want to share the same information. Moreover, when employees have the freedom to choose and change the workplace, there is a high possibility that they bring information to the new workplace that normally are competitors of the company old. Finally, self-confidential information is not a technical solution should not be any protection is the name of the invention; and also can not be justified for public protection registration by crystals of information security.

With trade secrets, the owner has the right to possess, use and dispose of according to law. These infringements of trade secret rights in trade secrets include: access, income information under trade secret by opposing the security measures of legal ownership; disclosure and use of confidential information belonging to business without the permission of the owners of trade secrets; security breach of contract or deception, abusing the trust of the people have a duty of confidentiality to access, collect and disclose information under trade secret; approach, collecting information under trade secret of another person who is doing the procedure prescribed by law relating to business, circulation procedures by product or against the security measures State agency or use such information for commercial purposes, please licenses relating to the business or product circulation.

Protection methods:

When it detects subject "stolen" or unauthorized disclosure of your trade secrets; owners of trade secrets may request termination of the offending party acts and damages as a result of the violation; or require state agencies to take measures to handle such a fine; confiscation of exhibits, means profits earned from performing acts ... or other measures in accordance with the law on competition and intellectual property.

However, although the State agency competent to apply the law measures to handle the infringement to trade secrets; the damage caused by the breach caused can not make a full recovery. Therefore, entities owned business secrets must take measures, strategic management and protection of trade secrets is not appropriate to fall into a "take care of new cattle shed".

World Intellectual Property Organization (WIPO) has implications for businesses owned trade secret protection 10 basic strategy; consisting of:

- Identification of business secrets: businesses should consider when deciding the information is considered a trade secret. Meanwhile, businesses will have to assess factors such as: the scope of the information disclosed; ability of information security; value of information for the enterprise and competition; difficult for others to collect and access information ...

- Develop protection policy: policy protection of business secrets must be transparent and clear; must be able to demonstrate commitment to the protection of significant importance in the case of conducting the proceedings ...

- Education staff: to limit the disclosure of information due to inadvertent; internal training staff from the new awareness of information security; frequent reminders, check violations ...

- Restrict access: only reveal trade secrets to those who need to know such information; and restrict the access of each employee in the database information security ...

- Mark Items marked building materials systems and unified raise awareness of employees to avoid inadvertent disclosure of information.

- Isolate and protect the physical: can implement measures such as locked filing separately stored; access control; Shredded information; regular monitoring

- Isolation and protection of electronic data: such as access control; encryption, firewall built; monitoring test data to and from ...

- Restrict access to public establishments: check out to the customer; to monitor the movement of visitors in the company ...

- For the third parties: establish confidentiality agreements, limiting access on demand only need to know ...

- Provide Voluntary shared according to the level of exploitation; restrict access of subjects offered; establish confidentiality agreements ...

In brief; when choosing a method of protection for intellectual property, businesses need to identify and appreciate the object to be protected in order to make appropriate decisions. For objects likely to be found when applying reverse engineering, enterprises should conduct public protection registration in the name of the patent / utility solutions, layout design of semiconductor integrated circuits, or industrial design. For the remaining objects, deeming that keep them in secrecy will create competitive advantage for their businesses to protect the name of the business secrets of the security measures and strict management.